Bait and Switch
One of the things that churches have become famous for is the old fashioned “bait and switch.” It’s a marketing ploy where a business lures someone into their store by offering an incredible deal on something the person really wants. But when the person arrives that item is “unfortunately” sold out. The store does, however, offer the person something that is “actually a better product,” but it comes with a higher price tag. You took the bait (the incredible deal) to come into their store, but they switched it with the product they actually want you to buy. Churches often do this under the guise of “evangelism.” […]